The limited edition bundle, which will be released globally, features special edition Titanfall packaging and includes an Xbox One console, Kinect sensor, standard wireless controller and chat headset, one month Xbox Live Gold membership and a digital copy of Respawn's highly-anticipated shooter.
PlayStation UK boss Fergal Gara said in late January that the relatively cheap PS4 (£349) had jafor by a ratio of 1.5:1 domestically since the platforms launched last November. And in the North American market, it sold roughly twice as many next-gen consoles as Microsoft in January.
But to coincide with today's announcement, Xbox UK marketing director Harvey Eagle told CVG in a phone interview that the price cut was "not driven necessarily by our sales performance".
He claimed: "Xbox One has been the most successful Xbox launch we've ever done. I think we've seen both consoles be very successful in the UK commercially. I think that's great for the industry.
"But this is an announcement that's linked to giving the best possible value we can to our fans. The reason we're doing this now is because Titanfall is coming and it seems like the right moment in time to offer an improved price point with the inclusion of the hottest game
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